All that hand wringing over whether or not digital distribution would replace retail outlets at the top of the game buying food chain seems to have been for naught, as the sales of virtual videogames has yet to impact brick and mortar retailers. Interviewing several specialist retailers, Edge Online...

In-game advertising has been threatened and enacted upon gamers for some time. The first culprit that comes to mind is the post-Harmonix Guitar Hero games, complete with even a flippin’ bucket of KFC. Sometimes, it’s pretty clear that in-game ads just suck. But one ad firm, Massive — who Microsoft...

The BBC has said that it is unlikely to increase its focus on videogames – despite high ratings and critical praise for the ‘Electric Dreams’ season of shows on BBC Four. The highlight of the season was arguably ex-PC Zone writer Charlie Brooker’s Gameswipe, a videogame flavoured version of...

At a recent communications conference, Disney senior VP Tom Stagg stated that the entertainment juggernaut’s recent acquisition of Marvel will help grow its own internal videogames division. Stagg stated that “there’s an opportunity there just in terms of our drive, driving ourselves to critical...

The Marvel Universe has just been annexed by the Magic Kingdom. Friday on the NYSE, Disney acquired Marvel for $50 a share, which totals out at about $4 billion. Under the deal, a roster of about 5,000 Marvel characters will be owned by Disney to be used in movies, toys, and possibly videogames. The...

With double-speak, hidden meanings, and carefully weaved truths ever encroaching, the world of videogames is starting to become more and more like the world of politics. For example, when Jeremy Feasel, a designer on Command & Conquer 4, answered questions about the upcoming game, the community...

The new sole UK videogame ratings board PEGI have revealed their revised set of classification symbols. As you can see above, five age rating symbols — 3+, 7+, 12+, 16+ and 18+ — will now appear on the front and back of all UK videogame packaging. A sixth rating labelled ‘PEGI OK’ will be used...