In-game advertising has been threatened and enacted upon gamers for some time. The first culprit that comes to mind is the post-Harmonix Guitar Hero games, complete with even a flippin’ bucket of KFC. Sometimes, it’s pretty clear that in-game ads just suck. But one ad firm, Massive — who Microsoft...

Kai Huang, President and Co-Founder of RedOctane, sat down with Digital Spy and only had the nicest things to say about Project Natal. “We’ve definitely been evaluating Microsoft’s Natal technology along with a lot of other different technologies that could enhance the Guitar Hero playing experience,”...

It’s a commonly accepted idea that if you want to play a game, you need a game console. But such common knowledge may not hold in the future, says Activision CEO Bobby Kotick. At a recent technology conference in San Francisco, the gaming executive stated that “you should expect to see many of our...

Rock just isn’t what it used to be. With Guitar Hero 5 capitalizing on in-game advertising and Rock Band selling out to LEGO just to earn some extra cash from the kiddies, rock has lost touch with its roots, man. Brütal Legend is joining in on the corporate schilling, offering bonuses for gamers...

Today Activision announced one of the sweetest deals in recent memory. Those who are planning to buy Guitar Hero 5 need to listen up! Everyone who pre-orders Guitar Hero 5 at the retailers listed here before October 31st, or buys specially marked copies of the game, will get Guitar Hero: Van Halen, mailed...

Activision is set to dominate this holiday season with a flood of huge titles including Guitar Hero 5, Band Hero, DJ Hero, Guitar Hero: Van Halen and Call of Duty: Modern Warfare 2. But Activision won’t be resting on its laurels for 2010. In fact, they show no signs of slowing down. In a quarterly...

Activision and Brütal Legend developer Double Fine have reached a settlement over the release of the game on Wednesday, according to an AP report. Details on the settlement agreement weren’t disclosed, but this ensures that the game will stay on course for its Rocktober 13 release. Back in June,...

Xbox Avatars aren’t the only ones who will be rocking out in Guitar Hero 5. An Activision representative told Eurogamer that Wii owners won’t be left behind in living out their fantasy rockstar lives vicariously through their digital selves — Guitar Hero 5 will support Mii’s as well. This news...

I’ve gotta say, inFamous and Prototype have still got my full attention. What a great summer of games! This week sees the release of Guitar Hero: Smash Hits, which takes your old Guitar Hero favorites and adds the bass, drum and vocal parts. Great, as if you haven’t played these songs to death already....

The impact that gaming has on people’s minds is nothing short of amazing. According to instrument teacher Bo Moore, interviewed in the Johnstown, Penn Tribune-Democrat, his guitar lessons have boomed with 35 % – and he’s confident it’s due to videogames like Guitar Hero or Rock Band. “Kids...