In-game advertising has been threatened and enacted upon gamers for some time. The first culprit that comes to mind is the post-Harmonix Guitar Hero games, complete with even a flippin’ bucket of KFC. Sometimes, it’s pretty clear that in-game ads just suck. But one ad firm, Massive — who Microsoft employs, by the way — contends that ads just...

It’s always thrilling to turn on a console and see that an update is waiting to be downloaded. More often than not they’re small changes that no one cares about (I’m looking at you PS3), but every once in a while the anticipation builds to the point of producing extreme excitement. This feeling is what Microsoft is looking to provoke with its...

For some, an MMORPG offers a limitless amount of playing as your character climbs from a weakling attacking bunnies in the forest to a monstrosity taking on the gods themselves. For others, it lasts a little over two weeks. In just 17 days, Aion saw two of its inhabitants from the same guild achieve the level cap of 50 at nearly the exact same time. While...

The BBC has said that it is unlikely to increase its focus on videogames – despite high ratings and critical praise for the ‘Electric Dreams’ season of shows on BBC Four. The highlight of the season was arguably ex-PC Zone writer Charlie Brooker’s Gameswipe, a videogame flavoured version of the acid-tongued Newswipe and Screenwipe shows. Gameswipe...

Microsoft has announced today that the Xbox 360’s Games on Demand service is getting six new titles added this month. Joining Rainbow Six Vegas 2 and Call of Duty 3, which were added earlier this week, are Grand Theft Auto IV (Oct. 13), Midnight Club: Los Angeles, Army of Two, Sonic Unleashed (Oct. 20), and Dead Space and Dirt (Oct. 27). Microsoft...

In an interview with OXM, Epic Games VP Mark Rein said that future Xbox 360 games from Epic will support Microsoft’s upcoming motion technology, Project Natal. “I think any future Xbox games we make will have some Natal support. We always want to have something that exploits the unique capabilities of a platform,” said Rein. Rein went onto say...

While not clearly confirming it, an answer executive producer Mark Darrah gave during a recent interview suggests the sequel to Dragon Age: Origins will have a similar save game carry-over option as the one BioWare is implementing between Mass Effect and Mass Effect 2. “We’re not really talking about that at the moment, but yeah, certainly this...

Even though Operation Flashpoint: Dragon Rising was just released, it seems Codemasters isn’t wasting any time and may already be chipping away on the sequel to their open-world military sim. At least that’s the impression executive produces Sion Lenton leaves. “The team have been eagerly reading the reviews and all your feedback on the forums...

There’s a big pile of Xbox exclusive games that were really fantastic that nobody played. Games like Breakdown, Phantom Dust, the Otogi games, and anything made by Smilebit are all great, but the one that always gets brought up the most when talking about criminally overlooked Xbox games is Oddworld: Stranger’s Wrath. The open-world shooter was...

Though Abbey Road, Sgt. Pepper and Rubber Soul will be soon be available for download in their entirety, not every album in the Fab Four’s catalog will be coming to The Beatles: Rock Band, according to Harmonix. “Every time we do one song, it’s not like Rock Band where we wait for the masters to come in and just author them… It’s like, send...